In the video Seth Godin presents his ideas in his book, Tribes. It primarily deals with building and leading tribes.(


Seth Godin explains tribes as being a community of people who have something in common or have some kind of connection. Godin says: “Belonging to a tribe is a fundamental element of being a human being.” He mentions church, work and community as being some fundamental tribes during history. The Internet has contributed to the increasing development of various tribes all around the world. People use different databases to find others they can connect with and create a tribe with. Godin also says that people join tribes because they what to belong to something and when they are in a tribe they obtain the feeling of belonging. Other tribes could be fire officers, people with the same facial expression, geeky people or sports fans.

Crowd vs. Tribe

Godin says: “A crowd is a bunch of people.” These people do not necessarily have anything in common. A tribe on the other hand, consists of people who have a connection and have something that clearly indicates that they have something in common. These tribes can be large or small but there will always be some outsiders that are not a part of the tribe and that issue is really what makes the difference between the crowd and the tribe. In the crowd there are no outsiders.

Godin says that markers deal with crowd generalizations. Instead of doing that they should deal with tribes. It is more difficult to deal with tribes but they are much more powerful.

How to create a tribe   

Godin emphasizes that: ”The tactics are not as important as the results of the game.” He gives an example of how Laura F. joined Twitter ( a couple of years ago and now she is followed by about 1000 people and consulting them about social media. Godin explains that she succeeded because she figured out how to lead a tribe and how to get in touch with the people who are going to be connected.     


Godin says that the definition of marketing is no longer copywriting or media buying but stresses that the future of marketing is to decide to be a leader.

As a last interesting point Godin lists 7 elements that leaders have when they work with a tribe:

1.      Challenge

2.      Culture

3.      Curiosity

4.      Charisma

5.      Communicate

6.      Connect

7.      Commit







Looking for a job

Whether it is your first time searching for a job or you are an experienced job searcher, you have to pay attention to the work that follows with getting of changing jobs.

All ready very early in the process, it is important too keep eyes and ears open. There are constantly published new job advertisements and it is of vital importance to be at the right place at the rigth time to make sure you do not miss a good job oppotunity.

The Internet is the most obvious place to start your job research. There are many homepages that provide useful information both on where to get information about available jobs, how to make a resume and how to prepare for a job interviews. This is one example of a homepage with a wide range of useful information about job searching

Another place to find job advertisements is in newspapers, trade journals, job postings

Last but not least you should take advantages of your network.


The goal of your resume is to be chosen for an interview. The resume should include following points:
• Contact information
• Career objectives
• Education
• Experiences
• Awards
• References

Job interview

The job interview is your last chance to make the employer want you. Therefore it is important to be well prepared when you come to the interview. The following points are ways to prepare yourself:
• Research the company
• Find out what kind of interview it will be; 2 persons or panel interview
• Be aware of behavioral interviews( what have you done in stead of what would you do)
• Find out if the interview will be over phone or webcam
• Be aware of appearance, hand shake and body language
• Prepare some possible questions and think of how to handle the situation if anything goes wrong.
• Remember to follow up with a thank you mail