Wag the Dog

February 16, 2009

1. Of the three basic value orientations (discussed in Chapter 3 of your textbook), what basic value orientation does the PR practitioner embody? Provide at least one example.
The PR practitioner in the movie called “Wag the Dog” (http://en.wikipedia.org/wiki/Wag_the_Dog) beliefs in the absolute value orientation. An absolutist views every decision to be either right or wrong regardless of the consequences. This belief is stated throughout the movie. Neither the producer nor the PR practitioner evaluates or estimates whether their manipulative and dishonest behavior is acceptable and ethical correct. They decide that the right decision is to distract the electorate from the presidential sex scandal by faking a war in Albania and they do not think of the possible consequences of their actions.
2. According to the PRSA Code of Ethics, how is the PR practitioner unethical?
The PR practitioner is not being honest and faithful to the public and is defiantly not serving their interests. Because the PR practitioner is so unethical, the public is ignorant of the sex scandal and are manipulated to think there is a war in Albania.
3. What is the logic behind the phrase Wag the Dog, and how is it relevant to the situation involved?
The phrase refers to making a situation seem like something it is not. E.g. when looking at a wagging dog; is it then the tail that wags the dog or is it vice versa. When connecting this phrase to the movie the PR practitioner is the one making a situation seem like something it is not.
4. In your opinion, what positive or negative stereotypes has the PR practitioner confirmed in his role in this movie?
The PR practitioner works to satisfy and stand up to his client. As to the negative stereotypes the PR practitioner has confirmed that they are more focused on achieving the interests and positive feedback from the public than being honest and serving the public interests.


2 Eras From Chapter 2

February 4, 2009

Early Beginnings   

·         Public relations played a role in the American independence. The Boston Tea Party, which PRWeek called “..the greatest and best-known publicity stunt off all time..”

·         “Spreading Christianity through the known world in the first century A.D. as one og the great public relations accomplished of history” by Todd Hunt & James Grunig.

·         An early example of promotion in the New World was Sir Walter Raeigh’s attempts to convince settlers to move to Virginia.


The Age of Pioneers

·         Some of the important relations pioneers are:

·         Samuel Insull – Created a monthly customer magazine with a constant stream of news releases. He also used films for public relations purposes.

·         Henry Ford – Was among the first to position the idea that credit and publicity always go to those who do something first and the second idea was to be accessible to the press.

·         Theodore Roosevelt – Was the first president to make extensive use of news conference and press interviews to drum up public support when Congress was often critical of nonsupportive.

·         Ivy Lee – The first public relations counselor.

·         George Creel – Created the Creel Committee.

·         Edward L. Bernays – Is called the “father of public relations”


The most interesting thing in chapter two was to read about the Four Classic Models of Public Relations.

·         The Press Agentry/Publicity

·         Public Information

·         Two-way Asymmetric

·         Two-way Symmetric


The most surprising thing in chapter two was that public relations has transformed from being a male-dominated field to being dominated by women (70%).

My experience with Twitter

February 1, 2009

During my PR class at Georgia Southern University, I have had the great opportunity of being introduced to the online chat forum, Twitter.
I have been using Twitter for a week now, and I have been exposed to its good and less flattering sides.
First of all, Twitter has opened up my eyes to a new and interesting online world that I did not know existed. I know of Facebook and messenger but I have realized that there are more communication forums than I had ever thought and they are surprisingly popular.

My experience with Twitter is ambivalent. I think it is a very useful and easy tool for communicating in short terms with people from all over the world. However, I would never use it to follow or get in touch with strangers just to be friends with them. It seems too superficial and nosy, and I prefer making friends “in real life” where you have other than the use of an online media in common.
On the other hand, I think Twitter is very appropriate in a business and educational matter. It is favorable in terms of exchanging knowledge by sending links and directions and especially useful to establish a broad business network consisting of people with individual expertise.

Our society is becoming a place where the old-fashioned and important interaction face to face between people is decreasing. I think this is alarming and I prefer not to support the tendency. This is one of the main reasons why I do not favour Twitter.